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Sustainability vs affordability: how can brands and retailers strike the right balance?

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The cost-of-living crisis has had a huge impact on how and where people shop and it’s easy to assume this means sustainability has taken a backseat. Join experts from  Wrap, Accolade Wines and Vypr to discuss how brands and retailers can best engage budget-conscious shoppers on sustainability. 

The cost-of-living crisis has had a huge impact on how and where shoppers shop. Value has become paramount. Own label is on the rise. Brand and retailer loyalty are under growing pressure.

In this challenging climate, it’s all too easy to assume sustainability has taken a backseat for shoppers. But the reality is more nuanced: while price and value clearly matter, many consumers continue to care deeply about the environment and want more sustainable options.

So, how can brands and retailers strike the right balance between affordability and sustainability?

For this webinar, we are bringing together experts from Wrap, Accolade Wines and Vypr to dissect the latest consumer research and trends, and discuss the best strategies for engaging budget-conscious shoppers on sustainability.

Our experts will analyse how consumer attitudes have shifted over the past 12 months and which sustainability messages resonate the most in a cost-of-living crisis. We’ll zero in on sustainable packaging and food waste in particular, and discuss how brands and retailers can help close the gap between intention and action for consumers.

Plus, you will get the chance to put your sustainability questions to our panel.

Source: The Grocer

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